Atlas9 exploration

My role: Brand Designer
Creative Direction: Matt Wegerer
Studio: Whiskey Design
Client: Atlas9

This concept was one of my unused proposals for the Atlas9 brand system. Atlas9 is an immersive museum where movies have come to life. Visitors can explore an interactive environment through exhibitions, performances, and installations.

Welcome to Atlas9, a movie theater that is not quite like the others.
A strange event has occurred at Atlas9, creating a rift in our timeline causing movie scenes to materialize around you and come to life. Don’t worry! The theater is still open to visitors, we might just need your help investigating a few things… But please don’t lick the floors (it might cause a cloning event), or poke Dr. Frankenstein in the eye (he really hates that).

My concept took inspiration from a coporate brutalist design aesthetic blended with a mid-century retro-futurism. I wanted the designs to be bright and bold to attract attention but have the copy be inviting and quirky to encourage play and exploration.