Clime rebrand Concept

My role: Senior Brand Designer

As part of a bigger rebrand effort at Mosaic Group, we were tasked with exploring and developing a fresh branding option for Clime. The team drew a lot of inspiration from brand archetypes.

I center my version around the magician archetype as I wanted to convey a sense of magic, personality, and humor. The core of my concept was character-driven design in form of weather icons called the “Climates”. The climates have their own names and personalities. This approach allowed me to add a bit of personality to the brand and help create a visual narrative that would captivate and resonate with the audience.

In the images below you can see a variety of UI screens, ads, and other marketing materials to help sell the brand.

Below you can see the current logo, graphics, and UI for Clime (not created by me)