XCentric conference branding Exploration

My role: Brand Designer
Creative Direction: Matt Wegerer
Studio: Whiskey Design
Client: XCentric

This concept was one of my proposals for the 2025 XCentric conferences in Kansas City.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of influential business owners. Each year, EO hosts a conference for members called XCentric, where members can network with other entrepreneurs, attend inspiring speaker sessions, and gain inspiration from tailored events. 

EO believes in challenging the status quo and finding solutions, one business at a time. They innovate, take risks, and see opportunity in a challenge. In my concept, I explored a direction that would showcase the boldness and vibrancy of the EO brand while still feeling unique and innovative.