Parkway distillery Vodka

Package Designer & Illustrator: Caroline Stjarnborg and Lindsey Musil
Creative Direction: Matt Wegerer
Studio: Whiskey Design
Client: Parkway Distillery

Introducing Parkway Vodka, Bourbon, and Rye. The first Spirits proudly distilled in St. Joseph, MO since pre-prohibition!

Made for those who appreciate quality in every pour, these bottles are waiting for you to experience. Enjoy them mixed to perfection in the tasting room or grab a bottle to savor at home. Available now - raise a glass to rich, bold flavor.

We’re proud to represent the city of St. Joseph on the label by creating visuals that feature some of the outdoor activities, beautiful wildlife, and local historical offerings from the area.

Lindsey kicked off the project by creating the parkway lettering, picking the colors for the vodka label, and creating some spot illustrations. I then picked it up and added some more spot illustrations and adjusted the layout & lettering. I also picked the color schemes for Bourbon and Rye.